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Bricks n' mortar high street stores

Keel Toys

Using fabulous plushes, with appealing designs and friendly faces, a creation from Keel is a pal for life.

Keel Toys Story

Keel Toys is now a third generation family business, with four brothers as directors. It began in 1947 aiming more towards the working mans market, opposed to Steiffs luxury items.

“Keel Toy Co” offers a diverse and delightful range of soft toys and plush animals, each crafted with care and attention to detail. Some of the products created by Keel Toy Co include:

  • Plush Animals: Keel Toy Co’s plush animal collection features lifelike and adorable representations of various real-life animals, including dogs, cats, farm animals, wild creatures, and marine life. These cuddly companions capture the charm and essence of their real counterparts, making them perfect for animal enthusiasts of all ages.
  • Teddy Bears: Keel Toy Co offers a charming selection of teddy bears in different sizes and styles. From classic teddy bears with a timeless appeal to contemporary designs with a touch of whimsy, their teddy bears make cherished companions for children and collectors alike.
  • Character Plush Toys: Keel Toy Co creates plush toys based on popular characters from movies, TV shows, and books. These lovable characters, from beloved children’s stories to iconic animated films, bring joy and familiarity to young fans and collectors.
  • Fantasy Creatures: Keel Toy Co’s fantasy creatures collection includes magical and mythical beings such as unicorns, dragons, fairies, and more. These enchanting plush toys spark imagination and take children on whimsical adventures.
  • Keel Signature Collection: Keel Toy Co’s signature collection features unique and distinctive designs that showcase their creativity and innovation. These special plush toys are sought after by collectors for their limited availability and artistic craftsmanship.
  • Baby and Nursery Toys: Keel Toy Co offers a range of soft toys designed specifically for babies and young children. These safe and huggable companions provide comfort and sensory stimulation for the little ones.
  • Key Rings and Accessories: In addition to plush toys, Keel Toy Co produces cute and charming key rings and accessories featuring their popular designs. These small, adorable items make for delightful gifts and souvenirs.

What are our customers saying?

Francesca Landers
Verified Customer

Excellent service. Item arrived quickly and was very well packaged.

Wallace Chadwick
Verified Customer

Lovely design and really soft. Great present.

Jessica Whibley
Verified Customer

but was thinking it would have been fluffy like bears are, but still lovely.

Graham Hague
Verified Customer


Louise Simpson
Verified Customer

Shop with confidence

Being established since 1999 in Somersets Cheddar Gorge and County Town of Taunton. The Gorge Bear Co and World of Bears are renowned for being the worlds best and biggest teddy bear shop most people will have ever visited.

Steiff boxes and  drawstring bags image

Steiff boxes and drawstring bags

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Bricks n’ mortar high street stores

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UK real-time delivery updates

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No quibble 30 day returns

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5 star independent feedback

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Verified Customer

Did EVERYTHING well, very pleased!

Linda Buni
Verified Customer

Easy to use website and quick delivery, also competitive price .

Malcolm Richardson
Verified Customer

The Camel was exactly as described. It's a delightful product. I will happily order from this supplier again.

Kate Ponosh
Verified Customer

Efficient processing and delivery. Easy online shopping experience

Patricia Nevitt
Verified Customer

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